7 Things That Bring Donors Long Term Satisfaction! Thank You!

#7 Thank You!

If you've missed the introduction start here:  Charitable Giving: 7 Things That Bring Donors Long Term Satisfaction! 

Finishing out strong with a proper THANK YOU! is always necessary and yet, surprisingly, over 21% of supporters reported they were never thanked! (see source below)

In the What Donors Want Research conducted by Cygnus applied Research, Inc./Burk & Associates LTD we get a clearer picture of the importance of showing appreciation:
The Power of THANKS! 
  • 95% of respondents would be very appreciative if a member of the Board called within a day just to say thanks 
  • 85% would definitely or probably support the charity again if this happened 
  • 86% would definitely or probably give a larger gift

What donors want most: 

  • Acknowledgement that the gift was received and you were pleased to get it. Private, direct, one-on-one communication is best, usually following a gift. 92% of those surveyed said that acknowledgement is critically important 
Great insights from the CD Nten Benchmark Report Final:
Regarding acknowledgments, 30% of donors reported being thanked immediately after giving a donation, and 18% reported that organizations reiterated their gratitude several times per year, or at least annually (17%). Surprisingly, a significant number of donors (21%) reported that they were never thanked.
The Donor Loyalty Study shows the two best "Thank You!" responses were:
  • Personalized thank you note sent to their home (92%)
  • Personalized thank you email (92%)
  • This study is a really good one to click the link...it goes in much more detail! (Section 3 Recognition and Personalization)
Giving appreciation in the form of a simple "Thank You!" is fairly easy. Can you think of any possible reason why we would fail this one simple task?

After my first 5 years of volunteer work with Mercy Ships I went home and threw the biggest "Thank You!" catered dinner party I could for my donors. Inviting over 300 people! I didn't even use this party for another money "ask".  How did I do it?
  1. Saved back enough money for the food & beverage purchase while working a paid job 
  2. Paid for a nice invitation card to be made.
  3. Asked for help:
    • Invited a fellow chef and his family to come and help me prepare it (and he came from out of state!)
    • Asked a close friend of mine to open up her house for the party (she was known for having large affairs of her own, having a large house on a nice piece of property on a mountain close to the city)
    • Asked for help in creating a directory and snail mailing out invitations
About 100 plus people showed up. In hindsight I could have done a little more in promoting it and engaging socially. (Social media was not as big back then!) I was excited. It went extremely well!

Why did I do it? I spent time walking around and connecting, again, with people that were supporting me for a long time that hadn't seen me in awhile(it's hard and largely expensive to keep coming home to visit from West Africa). It was a personal connection using the skills I was best equipped with to show true appreciation beyond the "Thank You!". 

What is your expertise?  What special thing could you do to show appreciation beyond a simple "Thank You!"? To me, this was something fun that I could do to add a more personal touch to those who cared enough to support me over the years. I enjoyed it!

Without being appreciated, without a simple "Thank You!" the other 6 things that bring donors long term satisfaction may not be enough.

Thank you for your time and reading this series of posts!

You can connect with us through the comments, contact form, and email: Tyrone[at]BartonsOnBoard[dot]com ~ We want to hear from you! If you have enjoyed this post please help by sharing!
And Subscribe to our Newsletter!


7 Things That Bring Donors Long Term Satisfaction! #6 Involvement

We kicked off the Introduction Charitable Giving: 7 Things That Bring Donors Long Term Satisfaction! a few weeks ago and now we are on to...

#6 Involvement. What does that look like?
Donors do a lot for their favorite charity (Source: Charity Dynamics | NTEN BenchMark Report)
Donors were asked to describe the things they do for their favorite charity, and with what frequency. Donors (55%) reported that they


7 Things That Bring Donors Long Term Satisfaction! #5 Commitment

Years ago commitment to donors was such a concern that it birthed the Donor Bill of Rights. Which in turn helped donors stay committed to their charities over the long term. Offering a commitment almost always calls for some kind of commitment in return from the recipient. This is a good thing!

As a donor (to any organization) your commitment usually requires the organization to...
  • be Trustworthy 
  • have Lasting Impact! 
  • keep Great Communication
As a Recipient we bring you...


7 Things That Bring Donors Long Term Satisfaction! #4 Personal Connection

When you started giving to a charity what was the deciding factor?
  • A social injustice you are passionate about
  • A local, national, or international disaster
  • Members of family or friends are/were effected by it...
Most of the time we give to a charity because we feel a personal connection. But over time we can lose that feeling when the charity loses sight of how we came to be involved with them in the first place.


7 Things That Bring Donors Long Term Satisfaction! #3 Great Communication

#3 Great Communication. How hard is it?

As explained in the introduction we will be using Mercy Ships as the charity for this series. If you have missed our previous posts, click here: #1 Trustworthy #2 Lasting Impact 

Communication, that thing that can drive you CRAZY!

Most nonprofits think more frequent communication is better. Most donors disagree. But at the same time almost 50% of donors stop giving due to charities "failure to communicate" 

Research shows...


7 Things That Bring Donors Long Term Satisfaction! #2 Lasting Impact

Lasting Impact! Does your charity have it? 

As explained in the introduction we will be using Mercy Ships as the charity for this series. Last week we discussed #1 TrustworthyThis week we discuss #2 Lasting Impact

Great charities should be able to prove their impact.

Mercy Ships Annual Report easily tells us the impact of their last outreach. BUT you don't want to hear what you can read yourself, so lets get past the "statistics & numbers" and look at lasting impact.

Arguably important as having a high impact, is a lasting impact!


7 Things That Bring Donors Long Term Satisfaction! #1 Trustworthy

We kicked off the Introduction on our last post: Charitable Giving: 7 Things That Bring Donors Long Term Satisfaction!  Now we are on to...Trustworthy!

You want to know if your financial support is truly doing the work you purposed for it to do! Right? 

Trustworthy. Legitimate. Proven. These are the words donors want to hear about their charities. As explained in the introduction we will be using Mercy Ships as the charity for this series.

Mercy Ships is the Trustworthy Charity.

Disclaimer: We are not official representatives of Mercy Ships nor have we ever been employed (paid money) by Mercy Ships. HOWEVER, We have spent many years as volunteers working in the organization! We love how their vision incorporates our skills, talents, and values to compliment the mission!